No ads
The product is not built around selling attention to advertisers.
Launching soon on iOS
A $1/month social network built for people, not advertisers.
The contract
Level is built around a simple paid relationship: no ads, no paid reach, and no main feed designed to replace the people you chose to follow.
The product is not built around selling attention to advertisers.
You follow people because you want to hear from them.
Posts should stand on their own without public popularity pressure.
Someone you follow posted something. That is enough of a reason.
The Level Profit Pledge
Level will give 10% of monthly profit to 10 highly effective charities. The initial roster is being selected with current public charity-effectiveness research before launch.
The pledge is based on profit, not revenue, so Level can stay sustainable while making the commitment transparent.
Status
The first public version is focused on the app, the principles, and the company commitment behind it. The full web app comes later.
Level keeps the public promise small on purpose. The important part is the incentive structure: users pay directly, and the main experience is built around people they chose to follow.
More launch details will be published as the first iOS release gets closer.