Principles

Built around different incentives.

Level is a paid social network built to make online social life feel more human, intentional, and aligned with users.

Level costs $1/month because the relationship should be direct.

No feed ads, promoted accounts, or paid reach.

The main feed is based on the people you chose to follow.

Level avoids public popularity metrics as the center of the product.

The main feed should explain itself: someone you follow posted this, and this is when they posted it.

Simple on purpose.